Securing Florida’s Hemp Beverage Future
A statewide coalition advancing smart policy, responsible standards, and economic growth for Florida’s hemp beverage industry.
The Florida Hemp Beverage Coalition (FHBC) is a 501(c)(4) advocacy organization focused exclusively on Florida’s hemp beverage policy and public affairs.
Florida Must Define Its Own Path
Federal action has created a one-year window for states to define the future of hemp beverages.
Without coordinated industry leadership, Florida risks losing jobs, tax revenue, and a growing economic sector built by responsible operators. Policymakers may shape the category based on misinformation or pressure from opposing industries.
FLHBC exists to ensure responsible operators have a seat at the table, and to support Florida in building a safe, modern framework that protects businesses and consumers.
We focus exclusively on Florida law, Florida politics, Florida agencies, and Florida’s economy.
Florida Hemp Beverage Coalition keeps Florida proactive, not reactive
Florida Needs Industry Leadership
Brands, operators, distributors, and hospitality partners all have a stake in the future of hemp beverages.
FLHBC creates a unified, credible voice so policymakers hear directly from responsible Florida businesses.
Hemp-derived beverages support local jobs, create new revenue opportunities for bars and restaurants, and expand consumer choice in a rapidly growing category.
A responsible, modern regulatory framework protects this progress, keeping Florida competitive, innovative, and open for business.
Florida is one of the nation’s top markets for hospitality, tourism, and functional beverage innovation.
Our Work
We are the voice of Florida’s hemp beverage industry leading coordinated advocacy, strategic communications, and high-impact engagement with policymakers.
Policy & Advocacy
Advancing hemp beverage standards that protect consumers, support responsible operators, and give Florida a clear regulatory path.
Public Affairs & Media
Strategic messaging and statewide visibility that humanizes the category, highlights responsible operators, and ensures balanced, fact-driven media coverage.
Legislative Access & Industry Alignment
Coordinating with lawmakers, agencies, distributors, and hospitality partners to maintain a unified, credible voice for the category during Florida’s rulemaking and legislative processes.
Our Policy Principles
A clear framework that protects consumers and strengthens Florida’s hemp beverage market.
Age-gated access for hemp beverages
SAFE
Guidelines that make Florida a national leader by championing innovation
FLORIDA-FOCUSED
Strong testing, labeling, and QR transparency
TRANSPARENT
Real enforcement tools to prevent bad actors
ENFORCEABLE
Standards that integrate safely into Florida’s restaurants, bars, venues, and tourism environments
HOSPITALITY-READY
FUTURE-READY
Policy aligned with Florida’s agencies, economy, and hospitality culture
Get Involved
Tell us how you’d like to engage with the coalition.
